BeNeLux is a very logistics-intensive market with a lot of both domestic and transit goods passing on its way to other parts of Europe. A large domestic market and an inherited connection to several other markets in the world, today managed by large global logistics companies. The BeNeLux market thus also becomes a natural route into the German and French markets.
We enter into the BeNeLux market partly supported by an EU financed project. The project will result in a clear mapping of these markets, proposals and prioritization of market segments, participation in trade fairs and conferences and preparation for a wholly owned subsidiary. It will allow us to increase our speed in entering these markets, exhibit at more fairs and participate in more conferences than we otherwise would have done.
Commercially, the goal is to, by the end of the year 2022, has identified and signed agreements with a number of new customers in this region.